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Prim Botanicals is an all-natural beauty brand raised in the Philippines and currently based in New York.

Prim Botanicals are lovers of all things lovely, fresh, restorative and fun. They believe in seriously effective products that never take themselves too seriously. They also believe in real beauty and the importance of feeling happy in one's skin.

Prim Botanicals source as many plush tropical ingredients as possible and work with their in-house esthetician to formulate products that work right away. They craft everything in small batches and, quite literally, whistle (and dance) while they work.

Welcome to the world of Prim!