Prim cares about 3 things: making products that feel good, making you feel great, and sharing as much happiness as possible. Their clean, carefully crafted products are designed to add a little spring in your step, wherever you choose to take them.

From their hair oil to their perfumes to their deodorant, they’ve got you covered from head to toe. Oh and did we mention Prim will make you smell amazing? Seriously, you will be sniffing yourself all day. Don’t say we didn’t warn you.

Prim is a proud member of 1% for the Planet. Having been born in the Philippines and raised in New York, Prim is all about embracing diversity and making you feel comfortable in your skin. 

So go ahead. Get lost in our scents. Dance in the rain. Roll around in nature even when that means all you can do is close your eyes in the middle of a crowded city and pretend you're in a field of daisies. 

Welcome to the world of Prim.