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While creating color stories for shoes at a major American footwear company, Aja Frierson, Habit Cosmetics founder, became obsessed with how small pops of color transform an entire look. At the same time, Aja fell in love with the ritual of painting her nails, but realized traditional polish left them weak and damaged. After many rounds of experimenting to create the perfect formula, Habit was born in June of 2013.
Habit naturally strengthens nails with Myrrh extract. Myrrh reinforces nails to give them more flexibility without the brittleness you get from chemical nail hardeners. Myrrh is also anti-inflammatory, anti-bacterial, and anti-fungal.
Habit is vegan, cruelty-free, gluten-free and 8-free of Formaldehyde, Formaldehyde Resin, Toluene, Dibutyl Phthalate (DPB) and Camphor, and is made with FSC Certified bamboo overcap to reduce the use of plastic. It's also packaged in FSC Certified paperboard produced using sustainable forestry.
Altogether, Habit gives you the gorgeous color you crave and strengthens you nail, all without the harmful chemicals found in other brands.