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Founded by French-born makeup artist Valerie Giraud, this 100% natural, eco-friendly and cruelty-free collection of ECOCERT certified organic mineral makeup and vegan brushes proves that sustainable can be luxe. Their brushes are made of sustainable bamboo, aluminum ferules and top quality taklon bristles that combine the softness and pickup to the best natural bristles, while their makeup comes in exciting colors with strong pigmentation and gorgeous luminosity that are gentle on the skin and the environment.